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Breaking the cycle of intergenerational poverty

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Putting girls at the centre of the development agenda

For many girls in the developing world their future is already defined, ingrained social norms perpetuate stereotypes and prevent change. Working with girls and those around them, Girl Effect have developed a unique impact strategy.


Using the latest ideas in media, technology and girl-centred community engagement they are challenging discriminatory gender norms and starting conversations about how girls are viewed in society.

60% of girls in Pakistan rarely or never feel confident to speak and be heard when in the presence of boys and men
— Girls Speak Out, Plan International (2015)

The data problem

Understanding these problems is complex. Conventional research is slow and flawed: Strangers – often western adults, arrive on door-steps, uninvited, asking intimate questions will never get candid answers.


This is a global quandary faced by NGOs, governments and increasingly the private sector.

Powered by girls, enabled by technology

Together, we created a Peer to Peer research tool, enabling Girl Effect to gather authentic research, safely, and faster than ever before.

Co-creating a unique user-experience

Creating a digital product for the developing world is met with a myriad of challenges — considerations ran from the impact harsh sunlight can have on the UI components to the availability (or lack of) power.


Working alongside girls in Nigeria we co-created an intuitive user-experience, that was language agnostic and worked regardless of literacy level.

I always used to hide behind someone and expect them to do the talking, but now I’m more confident and outspoken
— Testimony from a TEGA in Northern Nigeria 2016

Data that’s safe, at scale.

Our technology seamlessly transmits 100% of all data captured in-field including 1,000’s of videos, audio interviews and quant questions, from countries including Nigeria, Ethiopia, Rwanda, India and Indonesia.


It’s then programatically analysed for trends/insights and available to analyse from a sophisticated management system within seconds.

Validated by MIT (Massachusetts Institute of Technology) & MRS (Market Research Society)

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