Increasing conversions for the ‘sexiest website in the world’

Vogue described Agent Provocateur as the ‘sexiest website in the world’, Maido was given the mammoth task of translating this sexiness onto mobile & tablet.

Maido crafted a responsive website, designed to be touched by utilising HTML5 and modern touch/gesture input methods. They also conducted user–experience tests and restructured the commerce user–journeys to improve conversions.

Working alongside internal teams, we developed a handover strategy that enabled Agent Provocateur to take ownership of the code