Increasing conversions for the 'sexiest website in the world'

Vogue described Agent Provocateur as the 'worlds sexiest website', Maido was given the mammoth task of translating this sexiness onto mobile & tablet.

Maido crafted a responsive website, designed to be touched by utilising HTML5 and modern touch/gesture input methods. They also conducted user-experience tests and restructured the commerce user-journeys to improve conversions.

Working alongside internal teams, we developed a handover strategy that enabled Agent Provocateur to take ownership of the code