Capturing the emotion, as it happened

Pulse racing. Breathtaking. History making. Jaguar at The Championships. Capturing the emotion, as it happened.

A selection of fans in Centre Court, No.1 Court and the crowd on The Hill, were outfitted with biometric wearable devices that captured energy and excitement levels. These were combined with atmospheric sensors around the grounds to measure crowd energy plus analysis of global social media sentiment and emotions.

1,000+ pieces of content created totalling 1.64 million video views


Feel Wimbledon was analysed and visualised in real time and beamed live across digital OOH, social media and – all day, every day of The Championship fortnight. The digital OOH included screens at Westfield White City, Canary Wharf and Piccadilly Circus. It was also shown on transvision screens for up to 8 hours per day across the National Rail network.

The project received a 27% share of voice on Twitter