Complete digital estate design for David Lloyd, the largest family-oriented health and fitness concept. Identified numerous opportunities for innovation and to address pain points in the customer journey and executed across a unified design system
Notable workstreams included:
- Design system for all DLL products and brands
- Mobile apps accommodating complex booking logic across fitness classes, creche, personal training and tennis courts handling millions of bookings per month
- Websites including AB testing and application across multiple different brands
- Interactive screens in-club for cross-selling, promotions and class lookup
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