David Lloyd

Scope

  • Global design system
  • Mobile app(s)
  • Website(s)

Complete digital estate design for David Lloyd, the largest family-oriented health and fitness concept. Identified numerous opportunities for innovation and to address pain points in the customer journey and executed across a unified design system

Notable workstreams included:

  1. Design system for all DLL products and brands
  2. Mobile apps accommodating complex booking logic across fitness classes, creche, personal training and tennis courts handling millions of bookings per month
  3. Websites including AB testing and application across multiple different brands 
  4. Interactive screens in-club for cross-selling, promotions and class lookup
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