As one of the most sought after names in hair colour, Josh Wood has been shaping the global beauty landscape for nearly three decades. With Josh launching a progressive new system of home colour products, we were tasked with translating his world–leading salon experience into an e–commerce business worthy of his name.
The quality of service Josh offers can be attributed to a deep understanding of his end consumers. We facilitated collaborative workshops with Josh, his internal team of subject–matter experts and partner agencies — defining a strategy for communications, content and design direction that was driven and defined by customer insight.
Consultation Tool
Hair is individual. Josh knows that, and his personal style of hair consultation has helped to define his career for decades; underpinning the success of his Atelier Salon. We helped Josh to digitally facilitate consultations with an automated chatbot — asking the right questions to surface product recommendations and bespoke advice to thousands of women across the UK.
Headless Shopify implementation
With a host of new product developments just round the corner, it was important that we deliver a site that was future–proof and scalable. Using Shopify to power point of sale, we built a custom layer that made everything from content management and metadata to inventory simple, scalable and secure.