Unfair advantage
- Behaviours & technology change, fast.
- Winners embrace the chaos.
- Maido connects the dots.
What we do
Align stakeholders around customer needs, market needs and cultural signals to define and validate new opportunities.
- Innovation sprints
- Product strategy
- Applications of deep-tech
Quickly prototype and test solutions. Identify what’s resonating with customers then iterate to market fit.
- Venture sprints
- Prototyping
- Customer research
Augment capacity and capability, quickly – from a few additional heads to entirely new delivery teams.
- Website/Product delivery
- Team augmentation
- Capability planning
Clients
“Maido have partnered with Google to deliver immersive innovation sprints across a number of clients and industries. The Maido team have developed a format that helps get under the skin of business problems and results in fast and meaningful solutions through their rapid prototyping process. This has led to many successful projects in our work together.”
New project: HM Treasury
Design thinking, customer research sprint with HMT
New Project: Valentino
Pink collection launch experience
New Project: Daivid
Generative AI used for brand content
Award Win: Fast Company
Category winner: Innovation by Design, Fashion and Beauty
New Client: HOSB
New partnership with the House of St Barnabas